With Revolt TV being just a few months old, Diddy is ready to expand it to a bigger and popular audience.
According to Bloomberg, the mogul reportedly bid $200 million of the Fuse music channel to convert it into Revolt TV. The company is presently owned by Madison Square Garden Co. (MSG.)
While Revolt has been a hit with viewers, it only reaches 22.8 million households compared to Fuse's 74 million viewers.
A spokesperson for MSG says that the deal isn't set in stone as there are other bidders on the line.
"As we have stated, we are exploring strategic alternatives for Fuse, and will have no further comment during what is still an ongoing process," Kimberly Kerns, a spokeswoman for MSG, said.
Bloomberg analyst Paul Sweeney states that the company has seen bids like this is the past, but thinks Diddy's offer is too low.
"An offer of $200 million seems low for almost 75 million households." he said.
Do you think it's a good move for Diddy?
Source: allhiphop.com