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After all the previews and behind-the-scenes footage, Rihanna‘s video for ‘FourFiveSeconds’ is finally here.
Just like what we saw from the preview she dropped yesterday, RiRi is sporting a slicked back yet simply casual look along with her two collaborators — Kanye West and Paul McCartney. Set against a white background, the video looks quite simple and stripped down. The square frame throughout the video and very strong contrast of black and white tone to the video goes perfectly with the raw and unplugged quality of the track.
Directed by Inez & Vinoodh, the visual looks like a Calvin-Klein-meets-Levi’s ad. And considering Rihanna and Kanye are both fashionistas in their own right and are rocking the denim look, it seems quite fitting. It also allows them to put more emotion into their performance without worrying about all the special effects. Meanwhile Paul, who is also dressed head-to-toe in denim, is hanging out in the background with his guitar. Although it seems like he may have played a small role in this visual, his presence is clearly known and not ignored.
This video is just a peak into what Rihanna clearly has up her sleeve for the next album, which also features collabs with Mike WiLL Made-It, Ne-Yo, DJ Mustard, and Rae Sremmurd. And we’re looking forward to seeing more.
But will the strip down vibe carry on into her album? We’ll just have to wait and see.
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