Dust La Rock, Fool's Gold Co-Founder, Dies

Lost one of my dearest friends today. RIP Joshua Prince aka Dust La Rock, original Fool's Gold co-founder… Art director for myself, Fool's Gold and Duck Sauce. You helped define so much of what I stand for. Love you man. Still can't believe this.

A photo posted by A-Trak (@atrak) on Feb 2, 2015 at 4:45pm PST

Joshua Prince, co-founder of Fool’s Gold Records, has passed away. The cause of the 38-year-old designer’s death is unknown, but DJ A-Trak confirmed the sad news on Instagram Monday night (Feb. 2).

Prince, who was also known as Dust La Rock, was the creative director and chief designer for Fool’s Gold between 2007 and 2012. He also designed album covers for rappers Action Bronson, Kid Cudi and Danny Brown, among others. Take a look below to see the single cover for Cudi’s hit song ‘Day ‘N’ Nite’ that Prince created.

A-Trak, who founded Fool’s Gold Records alongside Prince and Nick Catchdubs, honored his “brother” with an elegiac message on his Instagram page. “You helped define so much of what I stand for. Love you man. Still can’t believe this,” he wrote in the caption.

Several members from the hip-hop world also paid tribute to Prince. You can read some of the tweets below.

We send our heartfelt condolences to A-Trak and the entire Fool’s Gold family. Rest in peace, Dust La Rock.

A headlock is worth a thousand words. No matter what @dustlarock, you changed our lives, which is the greatest compliment I could ever pay an artist.

A photo posted by @catchdini on Feb 2, 2015 at 8:32pm PST

See Stars We Lost in 2014