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Typically the term “remastering” applies to albums but Jordan Brand is applying the age old practice to their sneakers. Starting in 2015 we will be seeing remastered versions of Nike‘s classics and in the end everybody wins.
The decision to beef up the manufacturing process is an attempt to get the sneakers back to the original quality at the time of their release. So much has changed over the course of the years from tanneries to the volume of shoes being produced that the product itself didn’t so much as suffer but definitely shifted.
The first models you can expect to see are the Air Jordan 4 ‘Columbia’, Air Jordan 7 ‘French Blue’ and a killer new red version of the Air Jordan 10. The colorways for once however are less of a focal point than ever here as the process for manufacturing the sneakers should now reveal a shoe that is as close to the original form as possible.
As of right now they haven’t branded the new process and it feels less about marketing than it does about upping the ante on the quality of the kicks. This will also shift the price of the sneakers up about 10% – 15% depending on the model but everyone from fans to retailers and even Michael Jordan himself is on board with the update.
Expect to see these start hitting shelves in Spring of 2015.
Source Sole Collector
