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Music fans will be happy about this. Pharrell Williams will make his first-ever concert debut at the Apollo Theater in New York on June 3.
The 41-year-old hitmaker, whose ubiquitous single ‘Happy’ has spent weeks atop the Billboard Hot 100 chart, will perform a special show at the famed theater. The set will be streamed for viewing via computer, smartphone or tablet and made possible by American Express UNSTAGED.
Skateboard P picked acclaimed filmmaker Spike Lee to direct his show. This isn’t the director’s first time helming such an enormous spectacle for AmEX. He directed a concert by John Legend and the Roots back in 2010, when the financial company first launched the series.
“Pharrell and I have been friends for years,” said in a New York Times interview. “And we’ve talked about working together, and now it’s coming to fruition and I’m happy about that — we both are.”
“I think it was a great choice by Pharrell to have his concert there. It’s one of the great places for music in the world, when you think of all the people who’ve come across the stage,” he continued. “And I hope people will watch, because Pharrell is a great, great talent. He’s been making great music for years, and some people know it and some didn’t, but now people can put the music with the face and the hat.”
Lee promised plenty of surprises at Williams’ show but wouldn’t divulge them to the press. So we’ll have to tune in and see what the duo has in store for us.
Pharrell Williams’ Apollo debut will air live on June 3 at 9PM via Amexunstaged.com.
Viewers can unlock backstage material through Twitter (the directions will be provided during the show) and will have a choice of camera angles to view Williams’ concert. Afterward, VEVO will premiere selected clips from the concert on its website and mobile app starting June 6.
