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A few weeks ago, the Hip-Hop world was on cloud 9, proud to see one of it's own, Dr. Dre celebrating becoming the culture's first billionaire through his potential Apple/ Beats deal. However, some have been a bit worried since there's been no news of closing the deal since. Unfortunately, it seems that video may have cost Dre the legendary partnership.
According to Billboard.com, while Apple is no doubt a giant in the industry, this is still their biggest deal yet and the tech company is choosing to move cautiously. Another source revealed that while Apple was still in the process of figuring how much they'd make from the deal, Dre jumped the gun and dropped his figures to the public too early.
The company is also debating whether they will make Dre and business partner Jimmy Iovine full-time Apple executives or have them act as specialists to the company. There are also whispers that Apple is more interested in the newly developed Beats Music Streaming app than pushing headphones.
The point here is that there were/are still a lot of details to be hashed out, and Dr. Dre dropping his news before it was all set in stone has Apple worried about the partnership.
Source: Billboard
