After a hiatus from the music scene and making more news for Twitter spats rather than providing fans with dope music, Kid Cudi finally returns with a new song, “Love.”
Co-produced by longtime collaborator Dot Da Genius and Cudi himself, the song samples Ratatat’s “Sunblocks” and does the original justice as this offering is nothing short of undeniable.
Opening the track with the ever-important acknowledgement, “I am lucky to be alive,” Cudi sounds right at home with the melodic rap style that he helped popularize during his rise to fame. He goes on to lament the loneliness that has always been prevalent in his music before he takes the track to another level during the bridge. “Nothing I can facing all this pain in my way / I fight it everyday / Why am I this way? / A n—- tryna maintain / I sit and tell myself ‘ok’ / We gotta find another way / You gotta find another way, you gotta find another way,” he wails over the thunderous production.
The hook takes the cake with the triumphant lyrics, “Don’t be so down, come on young homie / You’ll be ok, you’ll find real love / All of the stories the hero gets lonely, now is the time to show all you’re made of.” If a brand has common sense, they’ll snatch this up to be featured in some sort of televised sports campaign by the end of the year.
Score one for Cudi; we still f— with you musically, my friend.
Listen to Kid Cudi’s “Love”
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