Thursday, November 13, 2014

The LOX Rhyme Around New York City in 'Now Listen' Video


The LOX dropped the visuals for their street banger ‘All We Know’ earlier this week and now they’ve blessed us with another gritty video for ‘Now Listen.’


It’s obvious Jadakiss, Sheek Louch and Styles P rep New York hard as they rhyme in subway stations, Times Square and use other well-known areas around the Big Apple as a backdrop.


The video was directed by Brandon Dull and he pretty much avoids using special effects and fancy camera work, and instead focuses on what the LOX do best: spit hardcore rhymes about the streets, the music industry and eliminating their foes.


This particular cut comes from the ‘Third Sermon’ of their ‘Trinity’ EP series. Together Sheek Louch, Jadakiss, and Styles P remind us why we’ve had their no-frills brand of rap on repeat since the 1990s.