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Pharrell Wiliams is at his mainstream peak right now after scoring hits with Daft Punk and Robin Thicke last year and having ‘Happy’ top the Billboard Hot 100. Anybody who’s familiar with the producer knows his creative versatility expands beyond music. He’s a fashion icon, and one of his latest endeavors is his collaboration with Uniqlo.
The veteran hitmaker sat down for an interview for the line’s promo video. The two-minute clip shows he’s not just in the collaboration for exposure.
“It delivers a really good message of what apparel could be,” Williams said. “In terms of the high quality — the quality of the T-shirts that have been made.”
The new “i am OTHER” collection features 26 styles from headwear to T-shirts and will hit Uniqlo stores on April 14. The video features samples from the line.
Williams, along with Kanye West, is also collaborating with adidas on an eco-friendly apparel collection that’s set to debut this summer. Commes des Garcons, G-Star jeans and Moncler are also part of Williams’ growing list of fashion collaborators.
It was also announced yesterday that Skateboard P will be a host on season seven of ‘The Voice.’ Clearly, this producer isn’t the type to rest on his success.
