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Here’s something to get happy about. Pharrell Williams has teamed up with Adidas Originals to create an eco-friendly apparel and sneaker line.
According to Women’s Wear Daily, Skateboard P will debut his collection of products — through his eco-company Bionic Yarn — later this summer.
“[It’s] an amazing opportunity to work with creative people who understand where I’m coming from and respect my taste while having access to great technology and an amazing brand history,” Williams told WWD in an exclusive interview.
The 40-year-old hitmaker may have unveiled the first prototype of his sneaker last week at the 2nd Annual Rebels With A Cause Gala.
In the photo below, it appears that Williams has marked up his Stan Smiths with crayons and laced them with actual yarn. It will be interesting to see what kind of kicks Pharrell will bring to the marketplace.
“Adidas is giving me a great opportunity to develop products which I love and will also be using Bionic Yarn and is more of a partnership than a collaboration as we look to work together for the next few years,” he said.
Williams is among a bevy of mainstream artists who have joined the Adidas roster. Rita Ora and Kanye West are currently designing collections for the sportswear brand.
Congratulations to Pharrell Williams on the new deal with Adidas Originals. We’re sure feeling happy is an understatement.
Watch Adidas’ Video Announcement of their Partnership with Pharrell Williams
