Rapper-producer Hit-Boy is repping the westside in his new video for ‘Alert.’ Joining him in the celebration is fellow Left Coast rhymer Nipsey Hussle.
In the Nem Perez-directed clip, Hit-Boy pays homage to Cali as they drive around in a low rider with two gorgeous women in the backseat. The duo’s chants of “You ain’t felt this s— since ‘The Chronic,’” will be embedded into your brain long after the video is finished.
“New king of the beat s— I’m the hardest, just being honest / You don’t have a Grammy n—- don’t comment,” brags Hit-Boy in his visual postcard of L.A.
In the meantime, the ‘N—-s in Paris’ producer is working on two new projects — his HS87 crew compilation LP titled ‘We the Plug’ and his own solo album, ‘HITstory 2.’ On the R&B tip, Hit-Boy is producing his artist K. Roosevelt’s debut effort. Peep his video for ‘Do Me Now’ here.