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Machine Gun Kelly Reps His City in 'Till I Die' Video

Be proud of where you’re from and represent it to the fullest. Machine Gun Kelly serves a solid reminder of that in his new video for ‘Till I Die,’ the first single off his forthcoming sophomore album.

In the Casey McPerry-directed clip, the Bad Boy Records artist takes you on a tour of Cleveland, Ohio and shows you how much he’s loved and respected in his town. “Bitch, I’m from the ‘land, ’til I die, ’til I die / I’m an East Side ’til I die, ’til I die / Bumpin’ that Bone Thugs ’til I die, ’til I die / In the hood I’m good ’til I die, CLE ’til I die / Everywhere I go I’m puttin’ on, puttin’ on, puttin’ on,” he rhymes on the J.U.S.T.I.C.E. League production.

The entire video has a celebratory feel with local residents taking to the streets to support their hometown hero, who’s been shouting out his beloved city since day one.

There’s kids, adults, food trucks and a lot of jumping around and dancing going on — you can practically see the hometown pride on people’s faces. Even Kelly’s daughter makes an appearance.

Experience MGK’s hometown pride above.

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Joell Ortiz Watches a Relationship Crumble in 'Phone' Video

Be careful what you go searching for because what you find may have damaging results. That’s what Joell Ortiz conveys in his new video for ‘Phone,’ off his solid, but slept-on album ‘House Slippers,’ released in September 2014.

In the video, the Slaughterhouse member plays a fly on the wall as he observes a relationship falling apart between a couple, who have two children.

About midway through the clip, the male character searches through his girl’s phone and finds out that she’s been carrying on a secret affair, which he immediately confronts her about.

Then, a physical altercation ensues, but the jilted lovers see the kids crying and decide to leave the apartment. From there, things end up quite tragically.

Clearly, the director, A New Vision Film, went the literal route with the visuals and matched the scenes to the lyrics of the song perfectly. There’s also a very cool freeze effect used on the characters, which elevates the story-line and adds even more drama.

Joell smashes it on the lyrical side and creates a song very reminiscent of Eminem’s ‘Stan.’

“It don’t feel too good on the wake up, no breakfast cooking, you smell it’s in the breakup / Time just running by, while his heart is yelling, ‘Wait up’ / How they still together, but he praying that they make up,” raps the Brooklyn, N.Y. rapper on the Heatmakerz-produced track.

Take an emotional journey with Joell Ortiz above.

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