Monday, February 2, 2015

Missy Elliott's iTune Sales and Spotify Streams Surge Following Super Bowl Halftime Performance

Katy Perry Missy ElliottChristopher Polk, Getty Images

A little known fact about Sunday’s halftime show is that Katy Perry didn’t get paid for her performance. It’s very likely Missy Elliott didn’t either, but that doesn’t look like too big of an issue. She definitely benefited from the exposure.


Fans realized they wanted more of Missy after the Super Bowl. Spotify says that her catalog streams had a 676 percent spike from before kickoff to shortly after the Super Bowl. ‘Lose Control,’ one of the three songs Missy Elliott performed, experienced the largest increase at 1,396 percent.


Elliott didn’t just come up when it comes to free streaming. By Monday (Feb. 2) afternoon, ‘Get Ur Freak On,’ ‘Lose Control’ and ‘Work It’ — the three songs she performed — were three of the top nine songs on iTunes.


The numbers would ideally put further impetus on Missy Elliott to put out new music. She hasn’t released a new album since 2005′s ‘The Cookbook.’ Her recent tweet shows she’s at least feeling the love.