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Remember that time Jay Z essentially let Budweiser shoot a music video for ‘Show Me What Ya Got’ and used it as a commercial? Well, this latest Alife collaboration is about as subtle as that was, but if you happen to be a beer drinker, it’s something you do not want to miss out on.
Three pieces of footwear are emblazoned with the King of Beers’ logo and both a slip-on and five-eyelet lace-up are done as all-over print. A different lace-up model is given a red-tipped toe and dual branding. Cork foot-beds add to the allure, and probably ramp up the comfort as well, to make these all around winners.
While they’re available now, the collection feels more appropriate for the spring/summer — unless you live in California. At any rate, hit up A.R.C. to grab a pair and one of the accompanying totes or skateboards as well.
[Via Hypebeast]
